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The Future of Freight Journey

Every day more freight businesses are integrating comprehensive digital platforms, which use artificial intelligence and machine learning to automate groups of related tasks while also augmenting the workflow of employees. This comprehensive process is called hyperautomation.

Following a shipment’s end-to-end journey, here are five areas where hyperautomation can have an immediate impact: appointments booked based on preferences, drivers can bid and book on the road, the all-knowing algorithm maximizes utilization, real-time data delivers trustworthy pricing today and tomorrow, let AI take over this task.

The ultimate goal of hyperautomation is to serve the end user. As brokers and shippers across the industry continue to weather tight capacity, labor shortages and high rates, embracing this approach has the potential to drive growth, improve accuracy, enhance productivity and ensure customer satisfaction across the industry.